In Association - PARA Conference
PARA's 2003 Business Conference for Specialty Custom and Retail Dealers
There has never been a more important time in the industry for specialty custom and retail dealers to understand their market niche, and be ready to re-invent systems and operations that can create profits. Smart dealers understand that when the economy fluctuates, it becomes imperative to make adjustments, reconsider staffing needs and job descriptions, manage inventory, initiate aggressive marketing tactics and improve efficiencies in all parts of the business. For these reasons, PARA's 2003 Conference, which will be held April 9-13 in Miami, is especially timely, and fittingly themed as "Survival of the Fittest."
The goal of the PARA conference is to offer owners the kind of vision and business education needed to chart a steady course for their com-panies, as well as practical tools to help them improve the skill levels of senior management staffs. After all, no owner or CEO can accomplish everything alone.
INSIGHTS THAT MATTER
The PARA conference agenda will feature keynote presentations on change management, customer service branding, effective leadership style and marketing new technologies. Seth Godin, acclaimed author of Survival is Not Enough, will discuss how to create organizations that embrace new ideas, which will allow them to evolve with the market. Kelly Mooney will explain the "Ten Demandments," the 10 rules to live by in the age of the demanding customer. Peter Sealey, author of Simplicity Marketing, will discuss how to create a brand identity and strategy that reaches these same demanding customers. Polly LaBarre, senior editor at Fast Company Magazine, will discuss the leadership qualities that create success in this new economy, while industry veteran Mike Heiss will head a Q&A session regarding dealer strategies for marketing new technologies and creating differentiation from national chains selling digital home theater and plasma TV.