IMAX, With TCL, to Enter Home Theater Space
IMAX is planning a move into the home. The corporation responsible for larger-than-life movie theater technology has announced a joint venture with TCL to "o design, develop and manufacture a premium home theatre system," the companies announced Tuesday.
The system will be launched in China first, and to "select other global markets" starting in 2015.
"Our recent introduction of the cinema-grade IMAX Private Theatre, the partnership with PRIMA and, now, our joint venture with TCL, are all part of our carefully designed effort to expand the IMAX brand to additional platforms. While we are very excited about these opportunities, we remain firmly committed to our critical, long-term relationships with our commercial exhibition and studio partners, and to the success of the cinema industry in general," IMAX CEO Richard L. Gelfond, said as part of the announcement.
"As one of the fastest-growing and most innovative players in the global entertainment technology marketplace, with a strong expertise in display and manufacturing, TCL is an ideal partner to help us change the way people around the world experience their favorite content in the home environment."