SIM2 Visits Italian Expo
SIM2 USA last month participated in the Italian Expo in Houston. The event, held in May at Houston's George R. Brown Convention Center, was meant to showcase the "best of Italy" to the Texas audience.
SIM2 demonstrated its new Grand Cinema C3X LUMIS and PROC4 projectors, while the company's projectors were also used by the expo itself to show promotional videos, in both the Design and Automotive areas and the main piazza.
The projectors were also used to show the UEFA Champion's League final match between Bayern Munich and Italy's own Inter Milan.
"We were very pleased to support this event," SIM2 USA marketing manager Mark Franks said as part of the announcement. "As an Italian company specializing in luxury home cinema, it was a natural fit for us to be alongside such brands as Ferrari, Lamborghini and Ducati."