Safe & Sound
If you’re looking to broaden your business services and establish a recurring-revenue stream (and who isn’t?), you may want to set your sights on a segment of the market that holds more potential than ever before: residential security.
Sure, the security market isn’t a new idea for a service supplement, but the opportunities are evolving.
The residential security market is growing fast, said Michael Flink, president of ADI Americas. He would know, as he has traveled with the company to the ISC West Security Expo—held in April of this year in Las Vegas—every year since he joined the company over a decade ago. And ADI has been exhibiting since the expo’s inception.
The show’s residential focus is expanding, agreed Matt Sailor, CEO of IC Realtime, a designer and manufacturer of advanced visual surveillance solutions and ISC West exhibitor. Attendance of security companies is decreasing while companies focused on home automation, lighting, GPS and location devices and
networking are taking up more real estate
on the show floor.
The growth in this industry, Flink said, can be attributed to the increase of smartphone-based systems, with which users can control home automation systems including lights, thermostats, shades and locks. One of the top requests are video services to peek in on the kids, babysitters, etc.—something that was not readily accepted five to 10 years ago is now becoming widespread.
These capabilities offer monthly monitoring fees that have grown $15 to $25 from simple security solutions.
IC Realtime knows all about this, as it has secured a partnership with Verizon Wireless. IC Realtime products’ video surveillance feeds can now be broadcast wirelessly, leveraging the Verizon 4G LTE network.
“This necessitates a data contract in which installers can resell through us and receive monthly commissions,” said Sailor.
“What’s really coming into play,” said Sailor, “is the use of ultra-high megapixel cameras and 360-degree/immersive-type gear.
“The biggest trend is having your products work with other players that may not be a direct fit with your security offering, such as the ability to integrate with alarm central stations, video standards—to be able to use our equipment in tandem with the universe of products and technologies that comprise the many channels that sell and install video-surveillance gear.”
IC Realtime’s products integrate into any home environment from Crestron to URC, etc., as the company continues to expand its commitment to the smart home.