IC Realtime Ella Epitomizes Vision As a Service Market
When we last checked in with IC Realtime at the CEDIA last year, they had introduced Ella, an otherwise cuddly mascot for bigger plans that hadn't quite materialized. At the time, Ella wasn't ready to make any big noise, even if the Google-esque search engine for video surveillance had made some ambitious promises.
However, just a few months later, we got the first real look at Ella during CES and it was one of the few products that really felt like a company had truly pushed the industry in terms of raw innovation.
In a nutshell, IC Realtime is able to record, analyze, and index content from all of its footage. Asking Ella to find when a "UPS van" came last week or what time of day the "man in red" stopped by will pull relevant footage in seconds. IC Realtime states that the deep learning tool can recognize objects, colors, people, vehicles, and animals as the more notable objects. Users can then rate Ella on how it did, using a thumbs-up or thumbs-down, and make Ella even smarter.
And with a new update, IC Realtime notes that its natural language processing can create time-lapse videos for an object, text, shape, or almost anything else over specific time ranges. Because the software runs on Google Cloud, much like any other CCTV, Ella can orchestrate footage from a single one-camera system all the way up to enterprise solutions across thousands of cameras. Once the time-lapse video has been generated, users have the option of downloading the video or reviewing directly from the browser.
At the heart of Ella is a visual AI founded by former Google executives in 2015. Dubbed Camio, the machine learning A.I. was built is the brainchild of Carter Maslan, a former Director of Product Management at Google, who brought Local Search in Google Maps, Google Earth, Google Mobile and Web Search.
“Never before have customers had the ability to request and generate time-lapse videos within seconds and customize those time-lapse videos to narrow down the results down to very specific objects, colors, vehicles, or user-created zones,” said Matt Sailor, CEO for IC Realtime. “One area where we see great opportunity is within the construction market for customers interested in monitoring construction sites to ensure personnel safety but also want to create easy-to-view time-lapse videos that showcase job-site progress or start-to-finish projects. This new feature can also be used by new or existing customers who need to monitor sensitive or restricted access areas and produce time-lapse videos across a day, week, month, or any duration of time.”
Currently, Ella is integrated into a system through one of three internet gateways, ella, ella Pro, and ella Enterprise. The three devices support three, eight, or 1,000 1080p streams respectively. For the smaller systems, four USB ports output to an HDMI or ethernet, with the 1,000 stream solution on special order only.
Ella works with both existing DIY and professionally installed surveillance and security cameras and is comprised of an on-premise video gateway device and the cloud platform subscription. Ella subscription pricing starts at $6.99 per month and increases with storage and analysis features needed for the particular scope of each project. The recently launched time-lapse creation tool for Ella can be used by all users for a minimal on-demand fee that will be added on a per-use basis to the user’s monthly subscription cost.