HTSA's Glikes Rips Manufacturers
The head of the Home Technology Specialists of America has written a letter chiding manufacturers for giving Best Buy and other big box retailers first crack at new technologies, rather than to "true specialists," while encouraging the industry to "try something new" in the new year.
In an open letter sent over the weekend to industry executives and media members, HTSA Executive Director Richard Glikes pointed to the rest launch of Sony's first Google TV product, as well as Best Buy's "manhandling" of 3D TV launches. Glikes described both technologies as "stillborn," while also expressing skepticism about Cisco's new Umi Telepresence video-calling service.
'Why not give new technologies to Best Buy and true specialists at the same time?," Glikes wrote.. "What a concept! It would benefit both parties. We get our early adopter clients excited and the buzz begins. Best Buy advertises and gets a huge net full of clients. We reinforce the value proposition of the product. Buzz meets value and we all sell more. Best Buy wins and so do we."
Glikes defined "true specialists" as "a one or two store facility that has salespeople who have been around since the introduction of CD player. You know the ones who sold turntables, know what slew rate means, and have jaded passion due to weary years of educating the naïve middle class. They have a client list that knows them, trusts them, and is pleasantly surprised when the phone rings to hear about something new and exciting."