It’s been just over a week since the Home Technology Specialists of America convened in Chicago for their multi-day Fall Conference, and the group is starting to realize the effects of the event. Over 90 percent of HTSA membership and 45 vendors were on-hand for several days of collaborative educational sessions and product launches, and the event was capped off with the fifth annual HTSA VendorFest.
HTSA put the focus of this year’s event of “Next.”
“The rate of change in this business is crazy,” HTSA Managing Director Bob Hana said during his opening general session address. “It’s all about what is next. For each of us in this room that spells opportunity.”
During the Fall Conference, HTSA delved into some of the details of a new alliance between HTSA and the Nationwide Marketing Group. One aspect of the partnership, the formation of the Home Technology Specialists of Nationwide, will allow the two organizations to share resources and members. Further, the groups plan to utilize Nationwide’s video production resources to create fresh content, new financial options through Synchrony Financial, and open up various training modules that are available on Nationwide’s MemberNet portal.
While at the conference, HTSA members had the opportunity to get familiar with Nationwide’s video production crew. “Knowing that in 2014 consumers watched 73 percent more branded video than the year before, and that by 2018 mobile video will account for 69 percent of mobile traffic, digital video is what’s next for HTSA marketing initiatives,” Hana said in a statement. Members recorded introductory videos on-camera against a green screen as part of the 2016 digital initiative.
“We’ve learned so much about the opportunity that video presents to market our services to new customers,” HTSA member Chris Woolman of Wilshire Media Systems said in the statement. “Like many HTSA members we are about to launch our new website, and we focused on what we’ve learned is next—mobile compatibility, organic content, and digital video. We have HTSA to thank for that.”