HTSA Launches New “Masterclass Series” for In-Depth Member Education
During their Spring Conference 2016 and 20th Anniversary Celebration in San Juan this week—which we’ll have a more complete wrap up on in short order—the Home Technology Specialists of America (HTSA) unveiled a brand new, education-based initiative for its members. The Masterclass Series, custom created for HTSA, will take an in-depth, hands-on approach to identifying best practices and key elements of business while also providing insightful training and practical tools for its members.
HTSA said the education initiative is the first step in its organizational strategy to get back to the heart (and basics) of being an association for the custom integration and retail industry. The first Masterclass Series event, titled “Sell More Audio,” will focus on how HTSA members can better position themselves to be the experts in the high-end and high-performance audio. That event will take place May 10 through 12 in Kennesaw, Georgia.
"HTSA is committed to being a positive force in growing the high-performance A/V channel and this program is just one example of an initiative to do just that," HTSA Executive Director Jon Robbins said during the Spring Conference. "We have invested heavily in creating an all-new, deeply intensive two-day training program that will give HTSA members the tools and techniques to further drive their sales of high-performance audio products.”
For the event, HTSA is partnering up with the Nationwide Marketing Group to hold the Masterclass at Nationwide’s PrimeMedia Studio facility, as well as at the nearby Embassy Suites in Kennesaw—just outside of Atlanta. At the event, which is also partly sponsored by Netsertive, participants will go through an intensive multi-day program that will offer tips and actionable advice designed to help drive the add-on sales of higher margin, high-performance audio systems sold and installed by member groups. Attendees will walk away with a 10-point sales and marketing strategy that “identifies each area of the member’s business that needs to be addressed in order to successfully roll out a company-wide ‘Sell More Audio’ strategy,” HTSA explained.
Attendees will also get a tour of the PrimeMedia studio and an up-close look at what it has to offer.
Robbins said that the “Sell More Audio” Masterclass has been in development for more than four months and was put together with help and input from high-performing HTSA dealers and vendors, including detailed case studies of select members’ audio business. The program itself was created in conjunction with The Deborah Smith Group—an industry consulting firm that specializes in sales and sell-through programs.
"We have found that our vendor partners are particularly enthusiastic about this initiative and many have rushed to assist us in the program design," Robbins said. "The fact is, this program will not only benefit HTSA members and vendors - it will also, in accordance with an HTSA core value, help grow the overall high-performance A/V channel."
The “Sell More Audio” Masterclass is just the beginning, Robbins said. HTSA plans to offer more modules in this Masterclass Series on other key business topics in the future. For now, though, details remain scant as their focus is on making this first event a rousing success.