HTSA Launches New Marketing Tools
HTSA this week announced the introduction of what it calls comprehensive marketing and services tools for its members.
One such tool is key performance analysis which, HTSA said, allow members "the ability to access and review a wealth of insight ranging from: value of services included in membership and services developed in partnership with HTSA Vendors through the value utilized via HTSA-authorized Service Providers."
The new tools also offer recommendations and tactics for lead generation.
"HTSA, having evolved our role past that of typical buying groups, is now an agile, more strategic marketing engine" Bob Hana, HTSA Managing Director, said as part of the announcement. "As we broaden our marketing services, we saw the opportunity to empower our members with valuable tools and data to optimize their performance and success."