The Home Theater Specialists of America (HTSA) buying group held its third annual Audio Boot Camp this month in Seattle, in conjunction with local member Definitive Audio.
The purpose of the event, said HTSA, is to aid its membership in selling better audio and more of it. All told, 47 HTSA members attended.
B&W’s Chris Browder spoke on “How to Use High End Audio to Position Your Company.” David Solomon and Jim Spainhour of Signal Path led a discussion called “Talking to the Download Generation and How to Make MP3s Sound Great”. Other presenters included Dr. Mark Waldrep of AIX Records, Craig Finer and Craig Abplanalp of Definitive Audio and Jeff Madison of RPG Diffusor Systems.
Additional topics covered included “How to Peak the Customers’ Interest in High End Audio,” “Amplifier Basics,” “Qualifying to Sell High End Audio to the Luxury Buyer,” “Opportunities in HD Audio,” “What Makes an Amplifier Sound Good,” and “How Sound Conditioning Makes Everything Sound Better and Differentiates You from the Big Box Guys.” The three-day event included a tour of Definitive’s Seattle store, where the group saw a pair of $150,000 speakers hooked up with $50,000 cables.
“This is an energizing experience with great people and awesome speakers,” said HTSA Executive Director Richard Glikes. “Seattle was beautiful and the hospitality of Mark Ormiston’s company [Definitive] was superb.”
HTSA’s next event is the 6th Annual Custom Managers Meeting, to be held June 13 to 15 in Kansas City.