HTSA to focus on new generation of tech buyers at Annual Fall Conference
As its members and industry partners gather in Chicago for the annual Fall Conference this week, the Home Technology Specialists of America (HTSA) plans to help them plan for the next generation of technology buyers.
HTSA developed over 20 sessions tailored to a variety of business and marketing challenges to help members and manufacturers in the industry stay up-to-date on the latest trends.
"We want to take every step possible and bring in a varied lineup of industry experts who can arm our members and vendors with the knowledge and skills it takes to succeed in this changing home technology space," Bob Hana, managing director of HTSA, said in a statement. "Integrators have to understand the way both their existing and new customer bases think about new home technology and provide them with proper expertise and solutions to stay current."
Attendees will also have the opportunity to learn from industry experts on a number of topics including luxury selling, the importance of establishing and managing a professional sales team, and the key pieces of a service-oriented company.