HTSA appoints The Stratecon Group as new media representative
Tech industry strategic marketing company, The Stratecon Group, has announced its appointment as media representative to the Home Technology Specialists of America (HTSA). HTSA is a national association of specialty retailers and custom integrators.
"We are extremely pleased to have this opportunity to work with Stratecon, one of the top marketing communications companies in our industry," Jon Robbins, Executive Director of HTSA, said in a statement.
"With HTSA's combination of highly-respected members, best-in-class brands, and profitable member programs, we look forward to Stratecon's expertise in clearly communicating these benefits to the market."
HTSA has been undergoing changes recently in order to propel its momentum forward. Changes include Executive Director Jon Robbins rejoining of the organization as well as a new slate of directors appointed to HTSA's board of directors.
"We are greatly honored to have been selected by HTSA as their media representative," Ted Green, founder and President of The Stratecon Group, said in a statement.
"HTSA's savvy management and board have created an unequaled combination of high-profile membership, leading technology partners and profitable member support programs. We look forward to the challenge of working with them to effectively communicate all of the benefits of HTSA to all of its stakeholders."