Own the (Social) Network
CEDIA EXPO is finally here. With the vast amount of preparations, plans, product releases and events, social media may be the last thing on your mind. But whether you’re walking the floor or following the show from home, social media—if used strategically—can be your shortcut to all things EXPO-related, and it can help you get the most out of your show. Read on, #AVTweeps.
Embrace the Hashtag
A hashtag is a pound symbol (#) followed by a keyword or phrase. Including a hashtag in your status updates on Twitter will add your tweet to a list of all other tweets using that hashtag. In recent years, companies, brands, products, and events have embraced hashtags to help aggregate all messages about a given topic into one place.
Before hitting the floor, familiarize yourself with all the CEDIA-related hashtags. The official hashtag of this year’s show is #CEDIA12. By including this in your tweets, your updates will be seen by those you may not already know or follow, and similarly, those that do not know you will become aware of your company. You will also expand your knowledge of the show and stay up-to-date on the latest news as you follow the real-time updates of other attendees and manufacturers.
Finally, many exhibitors will likely use social media to provide information about their booths, training sessions, classes, contests and product releases throughout the show. By following #CEDIA12, you’ll have a streamlined view of everything happening at the show, and this will help you plan your time most effectively.
Related hashtags, such as #AVtweeps, #AVnews and #CEDIAtweeps, to name a few, will also help you stay aware of everything happening at this year’s EXPO. During lunch or a coffee break, take a few minutes to scroll through each hashtag and catch up on the day’s news. This simple task will increase your connections and help you make the most of your experience at this year’s EXPO.