Hit the Ground Running
As of this writing, I would bet that most of us are still winding down from the week spent in Denver attending CEDIA EXPO. The e-mails and work orders were stacked high on my desk when I returned and I am still buzzing over energy that EXPO generates! I am sure I’m not the only one who welcomes the change of venue to the blue skies of Colorado. Next year, let’s try to get outdoors more—perhaps some hiking and whitewater rafting?
Reports show attendance figures exceeded 29,000—a 4 percent jump over EXPO 2006—and most attendees I’ve encountered shared positive feedback about the venue, Denver’s attractions and the products on display.
Now, as we all return to the office, up to our elbows in catch-up work, many of us will struggle to incorporate that one-week-a-year experience into the rest of the year’s business planning. Sure, you’ll remember all the coolest toys from the show floor, but are you prepared to capitalize on everything you gained during the week, top to bottom?
Education. You’ve invested in yourself and your employees by attending CEDIA University courses and manufacturer product training. Carry these gains forward by scheduling time to decompress the information you’ve taken in. Brainstorm on how you can apply the concepts from your customer relations and business courses into your interactions with clients and your strategic plan while the motivation is still fresh. Hold staff meetings so the employees you paid to educate can share something substantial they learned during the week, maximizing that investment in your personnel.
Certification. Your employees have passed rigorous certification exams, adding CEDIA Certified Professionals to your company roster. Contact CEDIA to learn how you can use the appropriate logos in your marketing materials—business cards, letterhead, Web site—to indicate to clients that your company is qualified and dedicated. The more we emphasize the importance of certification, the more consumers will come to appreciate and expect this from their installers.