Hong Kong’s Trade Fairs Hit CE's Hot Buttons
The Hong Kong Trade Development Council (HKTDC) cut the ribbon Tuesday on a trio of co-located spring shows whose themes hit all the CE industry hot buttons and whose synergistic goal is to spotlight Hong Kong’s world role as a supplier of cutting-edge CE products, components and service solutions.
More than 3,000 exhibitors are spread among the three exhibitions at Hong Kong’s Convention and Exhibition Centre, anchored by the well-known seventh-annual Spring Edition Electronics Fair. The two-year-old Spring Edition Lighting Fair focuses on energy-saving technologies, while HKTDC’s seventh International ICT Expo, which zeroes in on the information and communications fields, has added several thematic zones for 2010 that cover cloud computing, networking and wireless technologies and smartphone tech.
The ICT Expo afforded exhibitors like Canadian entrepreneur Eleven Engineering the opportunity to demonstrate to an audience of potential licensees its TriKwireless high-fidelity wireless audio standard for portable devices. The TriKwireless solution uses a mini dongle that plugs into an iPhone or iPod to enable wireless simultaneous transmission of high-quality audio to two wireless speakers. Ken Furst, president of Furst Marketing, said the company has already signed up licensees and that the technology is due to be commercialized by fall in the products of several high-profile CE brands. “It essentially turns an iPhone into a remote control for your music,” he said.
ICT Expo, while home for scores of niche engineering solutions, is also a venue for technologies with broad potential applications – such as the Sony-developed FeliCa “contactless” card and mobile phone “tap” technology now being widely used throughout Japan’s rail and bus transportation system and by the population as a way to quickly and conveniently pay for goods and services. Steven Currie, Sony’s deputy general manager of the FeliCa Business Div., spoke about possible iterations of the technology that ranged from residential security, to health monitoring, to retail coupon acquisition and redemption, and even to income tax filing. He said that in Japan, almost all mobile phone network operators have adopted the technology, and 78 percent of all phones owned there have the embedded FeliCa chip.