Report: 69% of U.S. Homes Have Internet Connected TVs, 45% increase over 7 Years
According to a study called Connected and HD TVs XIV, nearly 70% of U.S. homes have an internet connected TV, whether that be a smart TV, third-party stand-alone streaming device, or connected Blu-ray player. This is a jump from the admirable 50% three years ago in 2014, and the meager 24% in 2010.
“Connected TV devices continue to expand both in terms of the percentage of US households that have connected TV devices and the frequency that people are using them,” Bruce Leichtman, president and principal analyst at LRG, said in a statement. “Yet, with 81% of connected TV households also getting a pay-TV service, choices provided by connected TVs are generally being integrated with traditional viewing options."
Other interesting numbers from the report
- 76% of homes have more than one connected device, averaging 3.5
- Paid TV set-top boxes averages about 1.7 per home
- 79% of all TV sets are HD, up 59% in 2014 and 11% in 2007
- 38% of non-4K/UHD homes have seen a 4K TV in use, 31% are interested in getting one
- 25% of adults watch video via a connected device daily, up from 11% in 2014 and 1% in 2010