Home Theater Store Opens New Dallas Location
High-end C-tailer Home Theater Store this month opened its newest location in Dallas, near Highland Park. The new location is modeled after the Home Theater Store location in Southlake, Texas, built three years ago. “This revolutionary solution model displays high-tech audio/video components and furnishing in fashion to provide an engaging and entertaining shopping experience,” said CEO Mihir Mody.
The showroom “capitalizes on the popularity of flat-panel televisions, displays a variety of European-engineered furniture and countless innovative installation solutions,” said the company. Included are back-lit wall systems, component storage solutions and fully motorized lifts and wall mounts. One signature piece is a 60-inch projection screen that rises out of the footboard of a king-sized bed.
“Our vision was to design an environment in which clients, architects, designers or custom builders can wander around the showroom to explore and find a perfect solution for their custom needs in a same manner as one would go to a decorative center to select fabrics or furniture of choice,” said Mody.
Home Theater Store works closely with other Mody-owned companies that provide complementary high-end services for clients. GEL provides lifestyle design, engineering and installation
services, while Mody & Mody markets high-end furnishings and accessories.