Home Technology Association Growing as Integrators Look to Join Surging Group
Despite being a relatively new group to the industry, the Home Technology Association has seen an otherwise significant growth through their first few months in existence. Acting as an independent organization, HTA members now span 14 states and represent 22 markets across the United States.
“After just four months, the HTA has made tremendous strides in raising awareness and educating not just the custom integration industry but the design and build communities about the importance of company-wide certification. We are extremely grateful to our dealers, manufacturers, rep firms, our board of advisors, the custom integration community and the media for the continued support,” says HTA Director of Certification Josh Christian. “Our goal for 2018 is to continue this growth trajectory and continue to work together to make the HTA Certified logo the recognized mark of excellence in the CI industry.”
Custom integration professionals have long understood the value of individual certifications for their technicians. Integrators pursue CEDIA, ISF, HAA, CTS, Crestron, Savant, Control4 and other certifications to differentiate themselves, advance their careers, and elevate the companies that employ them.
HTA Certification, in conjunction with individual certification programs, shows that not only does an integration firm have a best-in-class team, but the company as a whole excels in its chosen market and has earned the respect of clients, manufacturers, and industry peers.
“We applied for our certification with HTA because the low barrier to entry in our industry has resulted in under-qualified integrators in the market. This has a history of creating poor client experiences and giving what we do a bad reputation,” says Matthew Johnson, VP/GM of Aurum. “HTA’s stamp of approval on Aurum tells our clients we have been vetted and proven ourselves to be a first-class organization capable of designing, installing and supporting a system we would be proud to have in our own homes.”
Dealers across the country are already using their HTA Certification credentials to differentiate their offerings. Through the HTA website, consumers can find integration firms that specialize in their type and size project. The Home Technology Association’s one-of-a-kind technology budget calculator helps consumers not only determine realistic budget ranges, it also points them to the integrators that excel with their technology needs.
Dealers are sharing their HTA credentials on their websites, truck wraps, proposals, and also with professionals from the design/build community to help them find the best home technology firms for their projects.
“The one thing we come up against, more often than not, is that the homeowner or their representative ‘has a guy’ they use for AV. HTA allows companies like ACS to counter that claim by pointing them to the website to show them that today's modern luxury homes require real technology, and not just AV,” says Thomas Clancy, Senior Vice President Residential Systems for Audio Command Systems. “It also allows us to show them that not all integrators are the same and the depth of experience, resources, and personnel that ACS has is vastly greater than ‘their guy’, and with our 41 years of experience, we are better qualified to facilitate their technology needs.”
The Home Technology Association would like to congratulate the latest wave of dealers to pass certification:
- Audio Command Systems Los Angeles, CA
- Legato Home Music & Theater Los Angeles, CA
- Beyond Home Theater Los Angeles, CA
- Integrated Systems Design Los Angeles, CA
- Epic AV Automation Northern California
- Hermary's LLC San Mateo/San Francisco, CA
- Aurum Denver, CO
- Audio Command Systems New York, NY
- AV Solution New York, NY
- Osbee Industries New York, NY
- OneButton New York, NY
- Electronic Environments New York, NY
- Realm Norwalk, CT
- OPUS Audio Video Control New Haven, CT
- Interseckt Corporation Coral Gables, FL
- Atlantic Control Technologies Annapolis, MD
- Adobe Cinema & Automation Cape & Islands, MA
- audioDave Boston, MA
- @Home AV Technology Knoxville, TN
- Symbio Lighting & Control Houston, TX
- Unlimited Integration Houston, TX
- Media Systems Houston, TX
- Echo Systems Omaha, NE
- Kozi Media Design New Kensington, PA
- WAVE Designs Seattle, WA
- Audio Video Systems Salt Lake / Murray, UT
- Elevated Electronics Overland Park, KS
- The Integrated Home Charlotte, NC