Holyfield Endorses HDtracks
HI-res audio has a high-profile new endorser: former World Heavyweight Champion Evander Holyfield. The retired boxer is appearing in a new promo for HDtracks, the hi-res audio store.
In the ad, Holyfield is readying for a comeback fight, but he refuses to come out, because he's listening to hi-res music in his dressing room. This pivots into a joke about the time, in 1996, when Mike Tyson bit off part of Holyfield's ear:
"We’re very fortunate that Evander shares our passion for better sounding music," HDtracks co-founder Norman Chesky said as part of the announcement. "We're thrilled to have the four-time heavyweight champ in our corner to help spread the gospel about HDTracks and high the resolution music experience.”
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