HIMEX Factory ramps up TV production after two major investments
The HIMEX Factory in Rosarito, Mexico, has started ramping up TV production thanks to two large investments: a 23.7 million dollar investment to acquire all equity in and assets of the facility, as well as a 30 million dollar investment to update and maximize utility of the facilities.
The Mexican factory, formerly owned by Sharp Electronics, is now owned and operated by Hisense North America and is Hisense’s largest TV production base outside of China.
According to Hisense, incorporating automation equipment and robotics doubled the capacity and efficiency of the factory, which is now capable of producing and assembling three million LCD televisions per year. The factory provides a supply chain platform that enables Hisense to deliver its models at affordable costs across the Americas.
“As we continue to develop the Hisense brand in the U.S. and the rest of the Americas, we are confident that our strategic investment in HIMEX will pay dividends in fueling our growth,” Jerry Liu, CEO of Hisense North America, said in a statement.
“In addition to enhancing our logistics and fulfillment capabilities through its strategic location, this world class facility will be producing a total of 47 television models that will be available to consumers across North and South America this year.”
In 2016, Hisense and Sharp products will be offered in over 10,000 retail locations across North America, up from 3,000 last year. HIMEX will support the production of televisions from both brands, ranging from Hisense’s Full HD 4K models and the Company’s flagship ULED Series, as well as the Sharp brand portfolio of TVs.
At the 2016 International CES, Hisense, outlined its plans to achieve the number three television brand position in the U.S. over the next three years. To support that goal, Hisense has established a significant presence in North America; its headquarters are located outside of Atlanta, GA, and R&D facilities in the San Francisco Bay Area, San Diego, Atlanta and Toronto are driving software development.
Hisense also stated it will support the local Mexican economy. The factory employs over 800 individuals across various skill levels and will create additional leadership positions. HIMEX features a free on-site healthcare clinic, as well as childcare during working hours and a recreational sports facility for its employees.