Make digital audio files soung great, and make money doing it
By Mitchell Klein
Herman Cardenas was convinced digital was the way of the future.
He knew that delivering encoded audio in its native digital format was the most logical means of sending music to remote locations around the house, and IP (Internet Protocol) was the way to get it there.
His flush-mount IP concept was introduced at CEDIA Expo four years ago, drawing all kinds of quizzical looks. MP3 streamed direct to a speaker? How absurd! Who would ever want to do something so silly?
Herman stayed his course, spending the next four years in R&D, refining and re-inventing his original concepts. NetStreams is now shipping the result of his labor of love, the DigiLinX system. And Herman's company is very hot.
The IP approach to "hifi" is here. It works, and our customers want it.
The PC world has proven that sending files everywhere is not only possible but quite enjoyable. Delivering audio files through quality equipment is what Herman's company is all about. Can anyone really convince anyone else that music distributed over 250 feet of speaker wire through a resistive device (volume control) delivers a better sonic experience than an uninterrupted stream from an IP-based solution?
MP3s have forever changed the entire music industry delivery chain. As dealers, manufacturers and long-term audio nuts, it's time we stop scoffing at compressed music, insisting we know better. OK, so CD, SACD and DVD-A sound so much better than the 128 Kbps compressed files our kids listen to on their desktop computers and iPods. So what?
I've never heard a customer cry out, "You're right, my iPod sucks! Sell me some really expensive hifi gear!"
Little interest in the old-school conception of "hifi" exists anymore. All of my customers would insist, "I'm not an audiophile." But they all wanted music systems that would let them listen to their favorite music whenever and wherever they wanted it. They wanted to be able to pull up songs they hadn't heard in years while exploring new content at the same time.