Harman to Debut Lopez Commercial During Grammys
Harman International this year is continuing its relationship with the Grammy Awards. The company is planning a presence at Sunday's awards that will include the debut of new commercials as well as sponsorship of the show itself.
Harman, which is marking its fifth year as a sponsor of the Grammys, during the broadcast will show its first North American commercial in the Jennifer Lopez-starring "Beautiful Sound" campaign. The ad had launched previously in Europe. A new "Hear the Truth" commercial will make its debut during the show as well.
Harman will also run a print advertising campaign in both the Grammys program and in such retail outlets as Barnes and Noble and Walmart. And it will sponsor the MusiCares event later this week, at which Paul McCartney will be honored.