Halcro Sends U.S. Dealer of the Year Down Under
Halcro, an Australian manufacturer of home theater amplifiers and preamp/processors, named MD Systems of Ellicott City, Md., its U.S. Dealer of the Year.
In conjunction with the award, MD Owner Mark Doherty won a week-long trip for two to Sydney, Australia, where five-star accommodations and a variety of activities await.
“Mark has done an outstanding job,” said Halcro Vice-President of Business Development and Marketing Jesse Walsh. “Throughout the year, MD Music Systems was clearly a frontrunner for this award. Mark’s company provides both high-end home theater and two-channel design and sales. Mark’s business protocol is not the traditional brick-and-mortar retail approach. [He’s] going the route of a custom specialist in a real-world home environment; his auditions are conducted solely by appointment only… Mark has hit the bull’s eye with his business model’s very personal approach.”
“Selling Halcro products is especially gratifying,” said Doherty. ∫My business approach is simple. I’m only interested in representing the absolute best products. All my clients are well aware of my guiding principle—products must be of such extraordinary caliber that I’ll personally use them. If I don’t use the product, how can I reasonably ask my clients to buy them? When I first got the promotional mailing from Halcro, I made it very clear they may as well make the reservations to Australia in my name now; I was going to be their Dealer of the Year. I am absolutely thrilled to win the award and am looking forward to a fantastic trip Down Under.”