CEDIA View: Habits That May Be Killing Your Business
It can be a dog-eat-dog world out there. Consumers are able to find more information than ever before about the products you’re suggesting for their home. A quick few clicks of the mouse and they can see reviews, specs and pricing. We’re not telling you anything you don’t know—but the truth is, you need to know product. You need to know the product you’re selling and why it’s better than your competitors’.
There may even be the occasion that a client comes to you with a product—are you going to be able to tell them why or why not that is a great fit?
Ignoring Emerging Trends
Again, we’re working in a time when Google and the news are reporting tech trends often. 4K, Ultra HD, is 3D still a thing? Are you up to snuff on the emerging trends your clients will be asking your expertise on? You should be; that’s part of what you’re being paid to do—to be their personal technology consultant.
What’s up and coming? When will
it be released? These are things you
Regardless of what your skill set is, this industry is constantly changing. If you don’t believe us, just look at the product you were installing 18 months or even a year ago. Is it all the same? Chances are at least one has changed. Beyond that, a lot of business owners have a sticky habit of spending more time working IN their business versus ON their business. This is where training comes in; avoiding taking training on business or technology topics can cripple your company.
Now we wouldn’t be very helpful if we just pointed out these habits and didn’t provide you any insight on how to take steps to make these habits better or to even start breaking them. A simple answer to a lot of these habits comes in two simple words: CEDIA EXPO.
CEDIA EXPO is where you can see, touch and be changed by the products and trends driving the residential technology. Products, emerging trends and training. It’s all at CEDIA EXPO. All in one place for you to experience and work on establishing new habits.
CEDIA EXPO serves as a launch point for countless new products. In addition, there are few other opportunities to connect with so many manufacturers in one fell swoop. Being able to talk specs and details with the people producing the products can help you make the right decisions for your company.
Not only will you be able to witness emerging trends on the show floor, but CEDIA training and manufacturer product training offerings can get you up to speed on how new trends will affect your client projects now and in the future.
While we’re on the topic of training, there is no other event that provides so many opportunities for training. CEDIA training has new and updated classes on audio, video, control, security, automation, networking, energy management, important business topics and much more.
So really what are you waiting for?
Start the path to breaking bad habits.
Take some time to get up to speed on technology, trends and training at CEDIA EXPO 2014.
CEDIA EXPO 2014 will take place Sept. 10-13 (show floor open Sept. 11-13) at the Colorado Convention Center. Registration is open and
early-bird prices offering 40 percent
off will be available until July 18.
Visit cedia.net/expo to start planning your trip. •