Nationwide Division Taps Energy Star, ISF for Energy Savings
Nationwide Marketing Group has long had a deep connection to the federal Energy Star program, given the buying group’s roots in the appliance industry. Jeannette Howe, executive director of Specialty Electronics Nationwide, says the group’s custom A/V-centric division will also leverage the program as Energy Star becomes more active in the CE side as well.
The U.S. Environmental Protection Agency revised its Energy Star specification for televisions. Effective Nov. 1, 2008, TVs that carry the Energy Star label will be up to 30 percent more efficient than conventional models and will save energy while they are on and when they are off. To qualify for Energy Star rating under this specification, TVs, TV combination units, television monitors and component television units must not exceed power consumption of 1 watt in Standby.
For a year, Nationwide Marketing Group has been using Energy Star Smart Saver logo advertising and marketing materials for group members.
“We want to work with Energy Star as they expand into CE,” said Howe. “As they begin to move with the manufacturing community in that direction, we’re absolutely going to be supporting it.”
In addition, Howe said, Specialty Electronics Nationwide is encouraging members to use ISF calibration as another way to help consumers reduce the energy footprint of their HDTV sets. (In 2007, ISF reported that calibration services can reduce HDTV power consumption by up to 50 percent, especially when the TV was adjusted from ultra-bright factory pre-sets to well-calibrated energy saving modes.)
“We’re offering at PrimeTime this year, sponsored by both Specialty Electronics Nationwide and by Sencor, free ISF training for up to 25 attendees,” Howe said.
Lots of Green in New CEDIA Web Portal
On July 1, CEDIA planned to launch a Web portal that pulls together information on new trends, new technologies and best practices for its members. Only CEDIA members and associate members have access to the site.