One Voice: Following the Money Trail
All of these gentlemen have a myriad of advice starting on page 28.
And last but certainly not least, a heartfelt thanks to all at SIM2 who allowed us the privilege of having a discussion with Francis Ford Coppola. For the full story, check out page 16. I think Glendon O'Brien of Novidor & Firestone expressed the business side best when he said, "Our best customers are adding services and categories that extend their value into more customers homes. Let's use projectors as an example. Selling projectors instead of low-margin flat screens is a challenge because of the usage model, but it is also an opportunity to provide a different and better experience for the consumer."