Global CE Sales Roar Back from Recession: CEA
The Consumer Electronics Association (CEA) offered a rosy view of global demand for CE products on the eve of its annual International CES trade show in Las Vegas Tuesday, citing a 13 percent uptick for 2010 over 2009 figures for a total of $873 billion in sales, what director of industry analysis Steve Koenig called "a new industry high."
As was the case for U.S. CE sales' stronger performance in 2010, the recovery that happened after a dismal 2009 sales decline of nine percent over 2008 was due partly to pent-up demand for tech products and partly due to the introduction of certain irresistible tech innovations in categories like smartphones and tablet computers, he said.
Koenig also offered an additional projection arrived at by the combined data of CEA and research partner GfK, who together tracked around 450,000 worldwide retail outlets for the analysis: that 2011 global retail sales would better the 2010 figures by another 10 percent, reaching $964 billion.
"In 2011," Koenig said, "many of these dynamics should continue to strengthen, edging the total very close to the $1 trillion sales mark." He cited desire for devices that enable connectivity, mobility and personalization as stoking demand.
Chris Ely, CEA manager of industry analysis, noted the rise of popularity of the smartphone as a trend that was concurrent with the decrease in worldwide sales of mobile phones. LCD TVs was also a category on a rising sales curve, he said, and Blu- ray player sales were also expanding slowly and steadily but mostly in markets in the developed world where the differences between them and standard DVD players were better understood. Blu-ray worldwide sales, which hit 14 million units in 2009, achieved the 23-million-unit sales mark in 2010 and would likely sell in the neighborhood of 30 million units this year, he added.