Glikes on CEDIA
(Note: Azione Unlimited founder Richard Glikes wrote this for the group's monthly newsletter, published last week. It is republished here with permission):
I love CEDIA so I’m going to get the bad out on the table first. Imagine a beautiful person that you look at and your mouth drops. Then they open their mouth and they sound like they’ve come from South Philly with an accent that just turns you off immediately and completely. That’s CEDIA. “What we have here is a failure to communicate” as said in the movie Cool Hand Luke.
CEDIA is awesome. It simply has not figured out how to communicate all the value they offer members and the industry as a whole. Here are some of the things that CEDIA does or offers;
- Registered Outreach Instructor training that gets you in front of architects and designers
- Lobbying to help legislators make positive decisions on installations and installers
- Training, training, and don’t forget training
- Third party programs like liability insurance discounts,
- Verizon phone service discounts, Staples discounts, a pay anywhere service, and many more
- CEDIA Expo
I have intentionally mentioned Expo last and to me this is probably most important. Why? Because this is our show! It’s the integrator show. It’s the one place you can see all your vendors’ products in one place. You can talk to your vendors, network with other dealers, go to trainings, and enjoy the Azione Unlimited cocktail party with dealers and vendor members imbibing joyfully. (see page 4 for CEDIA networking events) We need to support Expo!! Every Azione member should go.
The flip side is no one goes, the CEDIA Expo disappears, and we are left with CES. This octopus of 150,000 plus attendees all jammed into over-priced hotels and a show floor that looks like a Hong Kong flea market in parts. And don’t forget that it’s between Christmas and the Super Bowl, the ultimate in bad timing! (I’m getting myself into trouble now but it’s true.)
So, go to the CEDIA Expo to better your business, network, and learn. A perfect match with the AU mantra of share, trust, prosper!
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