Giles Sutton Joins CEDIA as Senior Vice President of Industry Engagement
CEDIA has announced that Giles Sutton will join the association as the Senior Vice President of Industry Engagement, ending his 13-year tenure as Managing Director of James + Giles Ltd. in London.
Sutton joins CEDIA at an interesting time where a portion of their efforts and education are focused on courting architects, builders, and interior designers as outlined in their three-year plan from earlier this year. As the SVP of Industry Engagement, Sutton falls directly in line with that initiative by driving member engagement around the world, facilitating strong partnerships across the industry, and helping build awareness of the CEDIA channel among architects, builders, and interior designers. It also compliments his efforts and accolades received after founding James and Giles.
“I am incredibly proud of the company I have built: At the same time I find myself ready for a new challenge,” said Sutton. "Having gone through the strategy process as a member of the CEDIA Board, I feel incredibly confident in the direction of the organization and the important role this position will play. I am honored to be joining the CEDIA team and know we will do great work together."
Joining as a CEDIA member in 2007, Sutton has always had a particular outlook on the technology in a home. Before founding James + Giles, he found that many technology companies had a "macho" approach, brazenly showcasing big speakers and screens in the home.
"I thought, actually, there's a place in this industry for a company where technology is not in the forefront, that it blends into an interior or a particular aesthetic," Giles explained in an interview with CEDIA. "When we approach new projects, we always fundamentally want the technology to be reliable, easy to use, and amazing to look at."
And although his chapter at James + Giles (as well as his seat on the CEDIA board) is coming to an end, the wealth of knowledge collected over the years at his business is sure to translate clearly to the goals of the modern CEDIA members. A paradigm shift is rapidly occurring as more integrators are learning the value of being more than just a technology expert. Armed with even a layman's understanding of design and architect naturally opens up opportunities to be the first person called to a job and have a stronger relationship with industry partners.
We see it time and time again in our Connected Design publication and it is safe to say that buying groups and associations alike are realizing the same message.
Sutton has served as a volunteer in many capacities. Not only on the board - the EMEA board prior to global alignment and now the global board, - he has also served on the Membership Advisory Council, the Designation Task Force, the Governance Committee, and the Trailblazers Apprentice Working Group (EMEA), as well as holding the position of CEDIA Treasurer. In addition, Sutton has been a leader for a CEDIA Group, he’s a CEDIA Outreach Instructor (COI) and holds the CEDIA Certified Designer (ESC-D) designation.