GfK Study: Consumers Believe Smart Home Tech Will be More Impactful than Wearables
Pretend for a second that you didn’t read the headline for this article. Now, let me ask you this: Out of a list of developing technologies that included things like the Internet of Things, mobile payments, 3D printing, smart home technology, wearable devices, and connected cars, what would you consider to be the technology with the greatest potential to have an impact on your daily life?
If you said smart home technology, you’d be in a group of 51 percent of U.S. consumers who believe the same, at least according to a recent survey of 1,000 U.S. consumers completed by market research firm GfK. While half pointed to smart home tech as the most important to their lives, another 50 percent cited mobile payment technology (respondents could select more than one option), and 42 percent cited wearables, which was significantly higher than the 33 percent who named wearables in the firm’s global study. Cloud computing checked in at 41 percent.
In their study, GfK also looked at what consumers want from their smart home technology, who their preferred suppliers were, and the main barriers holding back broader adoption of the technology.
According to the study, the areas of smart home tech that appeals most to U.S. consumers are “energy or lighting” (55 percent); “security and control,” meaning motion sensors, cameras, smoke detectors, etc. (54 percent); “entertainment and connectivity” (50 percent); “health” (45 percent); and “smart appliances” (42 percent). Those figures were similar to the global levels, GfK said.
And it turns out that, despite the perceived annoyances with being locked into a single brand, more than half of U.S. consumers (53 percent) said they would rather have a single vendor for their smart home technology—the global figure was 45 percent. Meanwhile, 21 percent of U.S. consumers said they’d rather have multiple providers, and 26 percent said they have no preference.