Social Network: The Social Media Contest & You
Constant engagement is key to marketing your company's presence across the various social media platforms successfully. However, engagement can't happen without having fans and followers to engage with. Last month, we established that one of the most popular methods of encouraging engagement is hosting contests and giveaways. Brands of all sizes have been participating in contests and giveaways to increase their audiences, primarily using Facebook and Twitter to host these promotions.
When planning contests or giveaways, be aware of any legal regulations. Be sure to look at the Terms of Service or User Agreement for the social tools you're considering.
For instance, you must administer all contests on Facebook via a third-party app on the Facebook platform. If you administer promotions that violate Facebook's rules you run the risk of having your company's pages disabled completely. There are a wide variety of third-party apps offering promotion services that meet Facebook's rules, including Wildfire, Strutta and Votigo. These apps allow users to create various types of promotions, including photo, video, quiz, trivia and more.
There are several different types of contests and giveaways that your company can run using social media platforms, ranging from nearly free to a relatively costly.
Promotional Code Giveaway – This is the most common form of social media giveaway seen on Facebook and Twitter. Your company can host a deal where fans simply like a Facebook page or follow a specific Twitter account and are given something for free after doing so. Typically, this giveaway is a discount code, which will drive traffic to your site and encourage purchases.
Retweet and Hashtag Contests – These contests are hosted on Twitter and are relatively inexpensive to run. Free sites, such as Tweetswin, allow users to create and run a Twitter contest, promotion or giveaway, simply by creating their listing. The listing will ask entrants to follow their company on Twitter, then retweet a phrase with a specific link and hashtag. Tweetswin keeps track of all the entries, picks a winner and lets the host see vital information about their promotion. The low barrier of entry in these types of contests typically means more people will participate.