Gefen Teams With BPA on MAP Policy
Gefen announced over the weekend that it has reached an agreement with Brand Protection Agency (BPA,) in order to implement and enforce its minimum advertising pricing (MAP) policy.
BPA will monitor potential violations of Gefen's policy.
“Supporting Gefen’s revitalized business strategy, BPA will help Gefen roll out its Universal Pricing Policy in the U.S. to enable channel partners and resellers to significantly benefit from doing business with Gefen,” Kevin Weiss, Gefen’s Vice President of Global Business Development and Sales, said as part of the announcement.
“We are now fully ready and able to move forward with confidence that Gefen’s solutions are never undercut anywhere in the marketplace.”
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