Pacific Media Associates reported that flat panel HDTV unit sales dropped 16 percent in April, while street prices declined five percent.
“The drop in unit sales is consistent with what we saw with rear-projection HDTVs and consumer front projectors,” said Pacific Media Vice President Rosemary Abowd. “In spite of the decline in April, unit sales for LCD and plasma panels show considerable annualized growth, and are up 70 percent over April 2005.”
Top sellers in April, the firm said, were Panasonic’s 42-inch TH-42PX60U and 50-inch TH-50PX60U plasma HDTVs; Panasonic nearly doubled its unit share over the past two months, leading the market with a 29 percent share. Its revenue share was 30 percent
Despite the dip in flat panel sales, the firm also reported that North America unit sales of 40- to 49-inch flat panel HDTVs have been outpacing outpacing all rear projection unit sales by a four-to-one margin for the last six months. It claims that over the past 16 months, the unit market share of 40-inch and larger flat panel displays nearly doubled, from 32 percent to 62 percent. Meanwhile, the price gap between similar-sized flat panel and rear projection models has flattened from $2,000 in January 2005 to $500 in April 2006, the company said.