Fesco’s 2nd Annual Show Draws 1,300
New York City-based Fesco Distributors was expected to draw 1,300 dealer representatives – about a third more than last year – to view products from 35 of its key vendors at its second annual regional show, hosted at Terrace on the Park near LaGuardia Airport Sept. 16 and 17.
The Expo, which gave companies the chance to offer “show specials” in a separate section of the floor, isolated from their regular lines, featured several first-time exhibitors new to the Fesco brand portfolio, including Coby, Polk Audio, Boston Acoustics, Boss Audio, Peerless and Pro-Mounts. Boston’s Paul Tamberelli said he was pleased with the variety of dealers he was seeing at the exhibition. “Fesco has a very nice cross section of the business – a good mix of dealers on both the custom and retail sides, and it’s good exposure for our brand to be here.”
David Goldstein, Fesco’s director of sales and marketing, said that, based on his conversations with dealers at the event, the market climate seemed to be improving in time for the holiday sales season. “Customers are a little less confident,” he said, “but it hasn’t changed that much for very hot products like LCD TVs from 46 to 52 inches, and digital still cameras, which are both very strong categories.” The distributor recently added the Casio camera range, bringing to seven the number of DSC brands it houses.
Goldstein added that TV sales should continue to be robust through the holidays, particularly with the digital transition so close at hand. “We’ve also sold a lot of converter boxes,” he said.
The company last year revamped its Web site to make it simpler for dealers to access product pricing and inventory information, and has stepped up its catalog production and mailing from twice yearly to four times a year in 2008.