ETechA Showcase at AV Warehouse: World-class Education on 4K and Fiber Optics
The recent ETechA showcase event at Catalyst AV Member AV Warehouse, in Scottsdale, AZ, brought together manufacturers and integrators alike with one common purpose to learn more about 4K video and demystify fiber optics technology.
ETechA’s educational showcase, featuring the industry’s thought leaders and providers of cutting edge components, shed light on the what’s, how’s, and why’s of unbeatable integration projects with 4k and fiber optics. ETechaA stands for Emerging Technology Alliance, this was in effect the first show conducted by the group. The founding members of ETechA(www.etecha.org) are Cleerline Technology Group, Niveo, Techlogix Networx, and Hexcon AV. Also participating at the event were Broadata, LG, and Murideo.
The alliance’s mission is to increase market awareness through collaborative marketing opportunities for its members, and to help industry by committing to prove out interoperability between member products and services.
Said AV Warehouse Partner Paul Brown, “We had 75 people and the manufacturers were very excited that the dealers and integrators wanted to learn the truth about 4K.”
Said Ryan Prentice of founding ETechA member Cleerline Technology, “Cleerline believes that Fiber is no longer a Future Thing. Fiber is now. Bandwidth required for 4K resolutions especially uncompressed 4k just will not work with current copper cabling. Fiber is really the only answer for Integrators that want to provide their clients with the latest in technology without compromise.”
“Integrators were very keen on becoming educated on 4K requirements. Currently with compatibility issues between sources, receivers, switchers and displays using HDMI and HDMI extenders has already proven to be a frustrating task for today’s integrators with not many answers being provided. They are concerned, confused, and unsure of what they need to prepare for in future installations.
Deric Andre of custom integration firm Cyber Technology said, “Cyber Technology is always trying to be ahead of the current trends and being educated on what is happening in the future. Many of the smaller integrators shy away from 4K because they don’t understand it and don’t see it as a big part of what is coming.
“In our market there are too many small AV integrators who are only focused on what they have installed in the past and are not comfortable discussing new technology because they aren’t educated.
“These type of trainings offer very valuable information of what is currently available and what is on the horizon.”
Concluded AV Warehouse’s Paul Brown, “This event was so successful, we already have plans to hold another ETechA in the spring.”
The preceding press release was provided by a company unaffiliated with Technology Integrator. The views expressed within do not necessarily reflect the thoughts or opinions of the staff of Technology Integrator.