Etail Eye Provides an Eye On Vendor Brand Reputation
Etail Eye has joined the Consumer Electronics Association (CEA), and is beginning to amass client companies in the U.S.—among them, headphone manufacturer Sennheiser. More partnership announcements are due shortly, and the company plans to attend future International CES shows to demonstrate Etail Eye and explain the benefits that are built into the platform.
Etail Eye is also broadening its outreach beyond the consumer electronics realm to include all manner of luxury-predominant vendors in product areas such as premium leather goods, luggage and footwear, among others.
“We want to be of service to any company susceptible to knockoffs and counterfeiting—any company that needs to get tighter control of its distribution,” said Smith. •