ESPA Gears Up: Seeks Affiliate Participation, Unveils Logo, Hires Managing Director
The Electronic Systems Professional Alliance (ESPA), an alliance announced last month among the Consumer Electronics Association (CEA), Custom Electronic Design & Installation Association (CEDIA) and National Systems Contractors Association (NSCA) intended to “serve as the foundation of a career-ready workforce for the electronic systems contracting industry” by creating a universal education and certification program, made a series of significant moves last week.
First, it sent out a call to other organizations and businesses to become ESPA Affiliates and participate in the development of the program, which is slated to roll out in the fourth quarter of 2007. “We have never before seen cooperation on this scale,” said Chuck Wilson, chairman of the ESPA board of directors. “The three initial partners have made monetary, infrastructure and resource commitments worth millions of dollars, and now we are openly inviting more organizations to participate in the development process. ESPA is truly a powerful, unifying force for the electronic systems industry.”
Affiliates, said ESPA, will “help standardize the terms, definitions and best practices of the electronic systems industry, and ensure broad-based inclusion of critical concepts for entry-level technicians in both commercial and residential disciplines. Affiliates will also be included in ESPA promotional activities as recognized leaders who are uniting the industry and providing long-term, credible solutions for education and certification.”
Organizations and businesses interested in becoming ESPA Affiliates should contact ESPA’s new managing director, Deb Rolfes, at (319) 861-8622, or firstname.lastname@example.org. Rolfes, who will also serve as ESPA’s spokesperson, is responsible for strategic planning and business development, including licensing sales, finance and marketing. Rolfes began her career in sales and quality assurance at Parsons Technology, a software development and marketing company, before moving to Decisionmark, where, as business development manager, she drove marketing and technical standards, served as liaison to electronics industry associations, established relationships with consumer electronics companies and managed strategic partnerships that helped establish Decisionmark’s niche in the digital TV broadcast arena. During Rolfes’ tenure, Decisionmark was a member of the CEA, the Advanced Television Systems Committee (ATSC), the National Association of Broadcasters (NAB) and numerous special interest groups at Microsoft and Intel.