Five Questions With...: Eric Bodley of Future Ready Solutions
How did your journey in the industry get you to this point?
Aside from my past experience owning a custom integration company, working with Monster Cable, and then with PPC (Perfect Path), I gained a great deal of insight into the challenges today’s residential and commercial integrators face in choosing connectivity solutions. I have focused for the past 15 years on bringing cable and connector products to the residential and commercial integration markets for other companies and felt it was time take the state-of-the art further with Future Ready Solutions.
Why did you start Future Ready Solutions?
At first, I realized that in today’s complex world of digital connectivity—one dominated primarily by HDMI—there really isn’t one company that provides a truly complete solution for the connectivity challenges facing today’s integrator and home theater installer. I started off thinking about starting a new cable brand (Just what we needed, right? Another brand!), but discovered that there were several companies that owned some proprietary technology that was meeting a niche solution, but not the complete solution. We’ve combined Kordz, Perfect Path, Celerity and other brands that meet the varied needs of today’s integrators: Kordz with their short, well-shielded, thin, small-profile HDMI cables for rack systems; locking-HDMI cables from Perfect Path for anything that moves or could come loose after the installation; and a true future-ready solution with Celerity Technologies’ detachable fiber optic HDMI cable lengths from 35 feet to 1,000 feet. So we’ve assembled a catalog of these products along with compression connectors from Belden and PPC that are all in stock with same-day shipping and two-day delivery to most customers, instead of having to go to two, three or four different sources and waiting days for delivery.
What issues in the industry are you confronting?
HDCP 2.2, the recently updated HDMI 2.0a spec, and how to provide connectivity that will meet not just today’s technical needs for the integrator, but to ensure their installations are future-ready are the immediate issues. Also, helping the dealer to transition from the world of copper connectivity to the world of fiber-optic connectivity without making costly mistakes.