Emotiva Launches Made-in-U.S.A. USB ‘Ego’ DACs
As for the choice to move manufacturing to America, Laufman said that the idea is to make the change “without raising price-points, to keep us a high-value brand.: The decision was prompted by the rising costs of manufacture in China. “Labor costs have gone up 25 percent in Asia or more per year. High-level component costs are the same in China as in the U.S. Fixed costs in China are up. Asia and the U.S. are now almost at parity [in costs].” By the end of 2015, he said, he expects that half of Emotiva’s revenue will be derived from the sale of U.S.-made products. Moreover, the company plans a rollout of new made-in-U.S. hi-fi and home components in late summer.
Laufman said dealers should expect Emotiva as an exhibitor at the January 2016 International CES.