Emotiva Audio will make its debut as an official CEDIA exhibitor in September.
Walter Schofield, the company’s vice president of global strategy, said the decision to do so meshed well with the company’s product development curve, and with the profiles of dealers and installers that complement its lines. “We’ve introduced 20-plus products in the last 18 to 24 months that are well suited to the custom installation, retail and international channels,” he said, “and our value-to-performance ratio is very high.”
Schofield drew parallels between custom integrators’ relationships with their clients and the relationships Emotiva has cultivated with its buyers. “They’re the experts and will do anything to make their clients happy, like Emotiva. We’re a good philosophical fit with them… We want a 360-degree partnership with custom integrators. It’s a perfect match.”
The company’s booth at CEDIA will offer live demonstrations for show-goers that will include the first public one of its $5,000 16-channel RMC-1 A/V processor, as the centerpiece of a 7.4.4 demo.. The model features 4K UHD video support as well as support for the Dolby Atmos and DTS-X surround sound formats. The RMC-1 also features an all-analog preamp section and 32-bit AD/DA conversion; it is outfitted with eight HDMI inputs and dual HDMI outputs supporting 2.0b and HDCP 2.2.
One other component being demo’ed there will be the $799 BasX A-5175 five-channel power amplifier – part of the company’s audiophile-grade components line.
Schofield said that while the goal at CEDIA is to expose Emotiva to the installer and specialty A/V dealer communities, the company is not looking to “over-distribute the brand. We want relationships with those we can support fully and who will support us fully.” Nor are there plans afoot to put a certification process in place for potential dealers; however, “there is a training process forthcoming,” he said.
In the cards for the future, as Emotiva gradually grows its distribution channels, will be the development of in-store demo events as a hands-on method of educating consumers about the brand, Schofield said.
“For integrators and dealers, revenue streams are shortening, with home automation increasingly becoming plug and play,” Schofield said, “but there are customers who are still seeking immersive audio experiences.” The expansion of outreach to specialists, Schofield also said, would provide additional venues “for our customers who would appreciate a local place to engage with our products. We’ll drive music-lovers into their locations.”