Emotiva Audio Appoints Walter Schofield to VP, Global Strategy
Emotiva Audio Corporation, the company that continually proves high-performance audio doesn’t have be high-priced, announced today that audio industry veteran Walter Schofield joined the company in the newly created role of VP, Global Strategy. The announcement was made by Dan Laufman, President and Founder, Emotiva Audio Corp.
“With more than three dozen models introduced over the past 12 months, and an ongoing expansion of our Tennessee-based manufacturing facilities, Emotiva will continue to experience substantial growth over the coming years, and I can’t think of any audio professional who is better equipped to help expand and drive our sales efforts than Walter,” said Mr. Laufman. “He understands what makes a brand tick, and how to turn the brand story and quality of its products into successful programs and promotions that benefit everyone in the food chain, from the manufacturer to dealers and consumers.”
In his new role at Emotiva Audio Corp., Mr. Schofield is responsible for increasing the company’s business-to-business and business-to-consumer sales efforts, at a time when Emotiva is aggressively moving to grow its product selection several-fold while opening new markets for the brand. Additionally, he is contributing to Emotiva’s marketing programs and general product direction, with an eye toward growing the line’s reach and overall brand awareness.
In his most recent role as Director of Global Sales at SVS Sound, Mr. Schofield fueled the company’s growth in both established and new markets around the world. As the driving force behind SVS Sound’s sales initiatives at every level, he helped grow sales over the course of his tenure with the company.
Prior to SVS Sound, Mr. Schofield held executive positions with some of the most successful companies in high performance audio, including Meridian America and Harman International/Mark Levinson, in addition to several high-performance audio companies throughout his career.
Commenting on his new position, Mr. Schofield noted that Emotiva stands apart from other high-performance audio companies in that its price/performance ratio has resulted in a legion of dedicated followers while others are still getting to know the brand.