ELAN, Netsertive Launch Marketing Campaign
ELAN Home Systems and Netservice on Wednesday announced the launch of a new digital marketing program. The one-year initiative launched July 1.
The program, the companies said, is "designed to support ELAN’s network of participating dealers by serving cooperative local digital marketing that leverages ELAN’s brand and pre-approved messaging."
Thirty-six of the Elite dealers are engaged now and more will be added later.
"The ELAN g! Entertainment and Control System is now recognized by dealers and consumers as the leader it deserves to be,”Paul Starkey, ELAN's senior vice president of marketing, said in a statement. “As a result, we are ready to make a significant investment in driving qualified sales leads to our dealers all across the country. The Netsertive platform is the vehicle that will allow us to do this quickly and efficiently.”