“We are excited to partner with the Denon and Marantz brands to integrate DTS Virtual:X technology in A/V receivers for the first time,” said Joanna Skrdlant, general manager, home audio at Xperi. “DTS Virtual:X technology provides consumers an immersive sound experience even if they only attach stereo, 5.1 or 7.1 speakers to their AV receivers. Our partnership with these legendary brands reinforces our continued commitment to deliver consumers premium sound in the comfort of their home.”
DTS’ research shows that, for a variety of reasons, fewer than 30 percent of consumers who purchase multichannel A/V receivers actually connect the height speakers and fewer than 48 percent of consumers connect the rear surround speakers. DTS Virtual:X technology in an A/V receiver gives consumers an unparalleled sound experience without the need for additional speakers while still
allowing consumers to upgrade to an even better immersive sound experience when they’re able to add additional speakers to their system.
“We are proud to announce that our customers will now be able to update select A/V receivers to incorporate DTS Virtual:X technology,” said Richard Velazquez, global head of brand for Denon. “It proves our constant mission to offer brand new technologies to existing products, adding value for our trusted customers.”
The DTS Virtual:X firmware update is now available in exclusive Denon and Marantz A/V receivers, including the Denon AVR-S730H, AVR-S930H (the US versions), Denon AVR-X1400H, Denon AVR-X2400H, Denon AVR-X3400H, Marantz NR1608 and Marantz SR5012 and will expand to additional Denon DTS:X models in January 2018 and additional Marantz DTS:X models in
DTS Virtual:X technology supports any input source from stereo to a 7.1.4 layout (11.1 channels) and plays back an immersive experience over speaker layouts from 2.0 stereo up to 5.1 and even 7.1. DTS Virtual:X has been designed to work with all DTS codecs, including the flagship DTS:X. For legacy content, an efficient up-mixer is included to provide a natural, immersive experience. The 2 flexibility of its architecture enables product manufacturers to utilize one or more features concurrently, including Virtual Height and Virtual Surround