15 Minutes With...: Doug Turner, Vice President of Sales and Marketing, OSD Audio
The one common element running through the audio industry—the thread that binds all of us who have stayed the course as trends and products have evolved—is passion, pure and simple. We love the business, we love the products. More than a few of us kid that we only got into the business so we wouldn't have to pay retail.
For me, that is only a slight exaggeration. After years of working with companies of various shapes and sizes, my love for the category hasn't waned, even as the focus of the industry itself has shifted over the past decade.
Today's audio market is a solutions-based business; it is one of the reasons why the audio market has experienced resurgence over the past several years. Unlike earlier times when forward-thinking designers and manufacturers would conjure some of the most creative and, most importantly, appealing products to lure music lovers of all stripes into the dealer's showroom.
As times changed, the independent dealer's showroom gave way to regional chains, big box retailers and eventually e-tailers that are now the first and often only stop on a shopper's journey. Editorial and customer reviews have replaced the on-site demo. And instead of a stereo serving as the home entertainment system, a big screen display is the focal point of the room.
And it's fine with me. Times change. Big screen TVs are awesome, as is wireless audio that makes it ridiculously easy to take your favorite music from one room to the next, even if the next room is miles away.
The big question now is how we continue to improve the listening experience for today's consumers while giving them strong, qualified reasons for upgrading their gear. The cheap, tinny speakers found on nearly every TV on the market leave consumers feeling cheated. A big, bold image deserves better audio than current TV form factors allow.