Don't Expect Quick 4K TV Adoption
Steinberg agreed. "I like 3D, but 2D wasn't broken," he said. "For many people, it was hard for them to see the value. But with 4K, people can see the difference immediately."
As TV screen sizes increase and prices drop, 4K will become a more compelling and perhaps a standard feature in most sets, the panelists said. Super-thin bezel 4K TVs will also lend themselves to creative configurations, such as mounting several of them together to create cost-effective video walls. "There's a lot of different directions these can go in during the next few years," Dubravac said.
While prices will obviously impact adoption, consumers have grown used to paying more for new TVs. 4K sets won't be any different; a large segment of consumers will be willing to pay "a few thousand dollars" for a 4K TV, Dubravac said. Although the market is currently saturated with perfectly good flat-panel TVs, the average 9-year refresh rate of older sets will begin to help drive sales of 4K TVs in about three years, he said.