Capitol Sales’ Learning Institute Raises the Training Bar
With the launch this month of its Learning Institute, and through a six-city tour that will extend into November, Capitol Sales is taking the training and educational initiatives it has routinely offered the integrators it serves to a new level defined by regional outreach.
For 13 years, said Jeff Kussard, director of strategic development, the company had held an annual training event in Minnesota that attracted hundreds of attendees. “We have a national footprint,” he explained, “but by holding a single yearly event we could touch only 10 percent of our total marketplace.”
So the company is taking its training to the trainees. The tour, which is just one element of the Capitol Sales Learning Institute “umbrella brand,” kicks off April 19 with an intense, three-day Seattle session that packs in a combination of 80 manufacturer product training courses, CEDIA University on the Road classes and ESPA certification exams. A $100 product training registration fee gains attendees access to that portion of the curriculum and he or she can then select CEDIA and ESPA offerings either a la carte or bundled; early-bird discounts are also available. The initial fee also affords students networking opportunities at meals and other gatherings. “We’re projecting 150 people per venue,” says Kussard, “which is a broader audience than in the past.” The tour moves to San Francisco in early May, to Dallas May 17 to 19, to Philadelphia June 7 to 9, to Chicago July 12 to 14, and then concludes in Tampa in mid-November.
In summer, added Kussard, Capitol Sales will begin looking at other educational offerings in online and in-house training at its Egan, Minn. facility, already regularly in use for sales and technical support trainings. “One of our goals, through every element of what is offered through the Learning Institute, is uniformity of content and presentation style, to create a synergistic program,” he said.