Digital Turbine initiative enables app delivery across devices
Digital Turbine is launching a new initiative that enables app delivery across device types. The cross-screen approach is intended to enable subscribers to use mobile apps across any device including smartphones, tablets, wearables, Internet of Things (IoT) and Android TVs via Digital Turbine's Ignite technology.
According to Digital Turbine, half of all American households own some sort of connected TV device and an estimated 38 million Android watches shipped last year. Turbine is looking to capitalize on the way apps have become an integral part of consumers’ lives, from health tracking to news delivery.
"As more devices gain connectivity, apps will become the platform by which personalization is achieved," Bill Stone, CEO of Digital Turbine, said in a statement.
"Our Ignite technology is built to easily scale, crossing boundaries across devices and enabling developers and brands to further engage with their customers."
According to Turbine, app delivery has primarily been relegated to smartphones via crowded app stores. Now, mobile operators, OEMs and advertisers have access to new screens for app delivery - doubling and tripling the number of served devices.
"Our innovation team has created a cross-screen technology that facilitates a seamless, parallel experience for the consumer and enterprise user that has never been done before," Daphna Steinmetz, Executive Vice President of Technology Strategy and Innovation at Digital Turbine, said in a statement.
"We are crossing technology boundaries to meet our clients exactly where they need us – on any of their future device and technology of choice allowing a life filled with the right size of context and connectivity."
The Crossing Boundaries initiative is currently on display at Mobile World Congress 2016, in Apps Hall 8.1 at Booth K11.