Somfy Energizes Consumer Brand Expression at EHX @ CES 2010
Dayton, NJ - Somfy, the world leader in the design and manufacturing of specialized motors and electronic controls for residential and commercial interior and exterior window covering markets, energizes their new brand expression- Home Motion. Somfy has captured the essence of Home Motion and is showcasing the endless capabilities of this concept through the use of their many interior and exterior products at booth #25511 at EHX @ CES 2010.
Somfy's commitment to the ever-changing market landscape results in a move forward with a new focus on the end-users of Somfy products, and a fresh approach to exceeding consumer expectations. The mission is expressed with this visual identity- Home Motion by Somfy®.
Home Motion by Somfy® is a simple and striking expression of Somfy's evolution to a brand identifiable by consumers that embodies both the technological innovation and the lifestyle benefits of Somfy products. It universally communicates all of Somfy's interior and exterior products and offerings as well as expands the context of Somfy's solutions by emphasizing the centerpiece of consumers' lives; the home. It also clearly represents Somfy's mission of bringing homes to life by creating movement for all openings and allowing consumers to enjoy life's daily pleasures for a better quality of life.
Home Motion by Somfy® clearly defines Somfy as the creator and worldwide reference in Home Motion and is a natural complement to other identities within the Somfy family, including Expert Somfy® and Powered by Somfy®. The message of this identity also enriches the Somfy brand and represents a modern approach to expressing the concept of movement within the home. It effectively communicates Somfy's position as the leading company in the industry that continues to set the standard for motors, controls and automation devices for all openings in residential and commercial buildings.
Somfy, the world leader in manufacturing of specialized motors and electronic controls for residential and commercial interior and exterior window covering markets, has North American headquarters located in Dayton, NJ. For more than 3 decades, engineers at Somfy have been designing products to motorize interior and exterior window coverings such as awnings, rolling shutters, exterior solar screens, interior shades, wood blinds, draperies, projection screens and more. Somfy motorization systems are easily integrated with security, HVAC, and lighting systems providing total home or building automation.