Depth Perception Part 2
CustomRetailer: What elements or perceptions about consumers' desires have helped to shape your approach toward developing and marketing 3D projection systems?
Alberto Fabiano, executive vice president, SIM2: The principle behind the development of our dual-projector system was that this system was the most efficient system, and one that required the least amount of pain from the installer or end user at the time of installation. What you have is a system based basically on normal stereoscopic viewing, so you don't need a special polarized or silver screen; it can be projected on any material—and the glasses are passive, so you don't have the conundrum of a failing battery. The second reason we chose this system is the upgradability path. If we sold a C3X LUMIS to someone already at $43,000, why not give the end user the ability to upgrade it to a 3D system without having to change the whole thing out for a completely new C3X LUMIS 3D system at $79,995?
The upgradability is key to our concept. We wanted to offer a system that a customer wouldn't be forced into; they can buy the 2D system now and later, add the second projector for 3D, and if they decide something else again, they can always split the system and have two fantastic 2D projection systems. We've added an electric sliding system inside the projector that moves the 3D filters out of the way, and at that point, it can be transformed back into 2D, without any of the 3D devices in the light path.
We feel that the C3X is the Lexus of projectors; we're in the luxury industry, not just the projector industry. That's the philosophy we follow in everything we do.
Gary Plavin, president, projectiondesign LLC: What we'd been doing all along is looking very quietly at how to do 3D the right way. We were the first people, at the commercial shows to show a single-chip portable active 3D projector—the F10AS 3D. We pushed that technology and it was done very smoothly, but it wouldn't scale to high definition. So we went back and looked at what had to be done. And what we can now do is take in full-page, left- or right-eye with the new technology that we're coming out with.