Denon to Showcase Product Lines
Denon, in the spirit of the latest custom industry trend, is ‘retrofitting’ its CEDIA Expo booth with a 25-seat theater it had used in earlier shows.
Senior vice president of sales and marketing Joe Stinziano said the theater is being re-introduced into the booth layout this year to expose attendees to the “highest-quality presentation possible” of the brand’s high-end separates and to highlight the high-end audio attributes of Denon’s current Blu-ray Disc player.
“We want to show our commitment to the custom installation channel,” he said, adding that Denon was being especially responsive in its category introductions across the board to CI focus groups. “They had told us they want tuner flexibility and a high-end video processor from a familiar brand name, and with Denon quality.” The company answered in kind with three main products – a video processor, a 12-channel amplifier and a multi-card tuner – for which Denon’s Jeff Talmadge will conduct setup tutorials outside the booth’s theater.
Also at the booth, Denon’s full complement of networked products will be up and running, said Stinziano. “We believe we have a good head start in that area over our competitors,” he added. The Denon booth will also be used to showcase, for the first time, the highly demonstrable Audyssey Dynamic Volume technology, which regulates the loudness and softness levels from different source components including broadcast television; it is featured in all 10 of the company’s new receivers.
While the Blu-ray player on display will be the current model, Stinziano says that a new, flagship model is slated to ship sometime before March 2009, the end of Denon’s fiscal year. He added that Denon would also likely introduce a USB turntable at “mainstream pricing” around the 2009 CES.